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Powered by cutting-edge AI, first-party data partnerships, and granular audience insights, we tailor campaigns to your exacKuCoin, one of the world’s leading cryptocurrency exchanges, aimed to scale new user acquisitions in emerging markets (SEA, LATAM, MENA) and reactivate dormant traders in competitive markets like the US, EU. KuCoin partnered with Starti to leverage CTV’s precision and premium reach to drive performance high-intent conversions.
Published 15.03.2025
Our New
Success
Case Studies
4.6M+
free brand impressions.
Klarna paid only for app installs and reactivated transactions.
Partner Overview:
Market Saturation
Overlap with competitors like Afterpay on digital channels diluted CTR.
Audience Precision
Reaching credit-worthy shoppers with high intent to use BNPL.
Creative Fatigue
Static ads failed to highlight Klarna’s flexibility (e.g., “Pay in 4” vs. “Pay Later”).
Regulatory Compliance
Adhering to financial advertising laws across regions.
Targeted viewers of shopping hauls, unboxing videos, and financial literacy content on FAST platforms like Roku and Pluto TV.
Focused on households with $60k+ income and frequent e-commerce purchases.
Rotated 20+ ad variations featuring real-time retail partnerships (e.g., “Split Your Nike Purchase – 0% Interest!”).
Geo-tailored messaging:
- US: “Pay in 4 at Nike – No Credit Check!”
- EU: “Spread Your Sephora Purchase Over 3 Months – Sign Up Now!”
Ads aired during Shark Tank, Prime Day live streams, and holiday shopping specials, capturing audiences in “shopping mode.”
AI reallocated 80% of budget to top-performing channels (reality TV, holiday movies) and paused low-impact placements in real time.
Linked CTV impressions to app installs, revealing 62% of new users downloaded Klarna’s app within 6 hours of ad exposure.
New User Acquisition. 10K in 41 days..
Re-Engage dormant users. 10K in 36 days.
13% Reactivation Rate: dormant users completed transactions post-CTV exposure.
29% Lower CPI & CPA
Highlights:
41 days
Capped in jus
4.6M+
free brand exposure.
Klarna paid only for app installs and reactivated transactions.
KuCoin gained 55K+ users at lower CAC with Starti
16M+ free brand exposure.
Uber Eats Drives 36% Surge AOV at 31% lower CPA with Starti.
17M+ free brand impressions.
Reach your target Audience & KPI now
