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Powered by cutting-edge AI, first-party data partnerships, and granular audience insights, we tailor campaigns to your exacKuCoin, one of the world’s leading cryptocurrency exchanges, aimed to scale new user acquisitions in emerging markets (SEA, LATAM, MENA) and reactivate dormant traders in competitive markets like the US, EU. KuCoin partnered with Starti to leverage CTV’s precision and premium reach to drive performance high-intent conversions.
Published 15.05.2025
Our New
Success
Case Studies
16M+
free brand exposure.
(app installs + first deposits).
Partner Overview:
Audience Fragmentation:
Crypto-curious audiences in emerging markets were scattered across platforms, with limited cross-device attribution.
Conversion:
Reaching users likely to trade, not just browse.
Ad Fatigue:
Generic mobile ads struggled to break through saturated digital channels.
Trust Barriers:
Regulatory scrutiny in regions like Nigeria and Vietnam required brand-safe, contextually aligned CTV placements
1. New User Acquisition:
Target crypto-curious audiences in emerging markets (SEA, LATAM, MENA) to drive app installs and first-time deposits. KPI: >20K monthly app installs
2. Re-Engage Inactive Users in (US, EU) KPI: >20K
Generic mobile ads struggled to break through saturated digital channels.
3. Maximize ROAS:
Lower CAC, and >20% conversion from app install to FTD.
AI-Powered Cohorts:
Built "Crypto-Curious" segments using CTV Signals - Viewership of fintech documentaries, crypto YouTube channels, and investment-focused FAST content .
Mobile Intent:
Searches for "Bitcoin", "NFTs", etc. and app downloads of competitor platforms like Coinbase, Kraken.
Geo-Localization:
Focused on high-growth regions.
SEA
Indonesia, Philippines (20M+ unbanked adults).
LATAM:
Argentina, Colombia (35% YoY crypto adoption growth).
MENA:
Nigeria, UAE (rising stablecoin usage).
Used first-party intent data to target viewers of finance news, tech reviews, and live sports on FAST platforms like Pluto TV and Samsung TV+.
Excluded under-18 audiences and regions with crypto ad restrictions.
Ads aired during trending finance news & documentaries, capturing audiences in “lean-in” moments.
Household-Level Personalization:
Served CTV ads with localized messaging:
Argentina:
“Protegé tus ahorros del peso argentino con KuCoin” (Protect savings from inflation).
Nigeria:
“Trade USDT without bank limits.”
Interactive CTV Ads:
IndoQR codes & voice CTAs (“Say ‘Trade Now’ to unlock a bonus”) drove app installs, syncing with mobile retargeting campaigns.nesia, Philippines (20M+ unbanked adults).
Served personalized ads based on regional trends:
US:
“Trade Bitcoin ETFs Now – Zero Commission for 30 Days.”
EU:
“Euro-to-Crypto Swaps in 1 Click – Start with €10.”
Rotated creatives during market volatility to capitalize on urgency.
Allocated 85% of budget to top-performing CTV channels (crypto related news) and paused underperforming placements in real time.
Sequential Retargeting:
Users who watched a 30-second CTV ad on Tubi received follow-up mobile banners with limited-time deposit bonuses.
Linked CTV impressions to mobile/web conversions via device graphs, confirming 88% of new users signed up on mobile within 24 hours of ad exposure.
Pre-Bid Fraud Blocking:
Partnered with IAS to eliminate 99.9% of invalid traffic, focusing spend on premium CTV inventory (e.g., Bloomberg Crypto on Samsung TV+) .
Contextual AI:
Avoided risky content (e.g., volatile meme coin discussions), aligning ads with trusted financial news streams.
↑28.4K+
Increase in new Users globally
exceeding goal by 42%.
26.3K+
Reactivated dormant Users
exceeding goal by 32%.
↓21%
CAC lowered by
exceeding the goal
31%
Install to FTD
exceeding goal by 55%.
<0.4%
Fraud Rate
(IAS-certified).
Highlights:
16M+
free brand exposure.
(app installs + first deposits).
SHEIN Drives 61K+ Surge in New Customers & 39% Higher AOV with Starti.
19M+ free brand impressions.
Uber Eats Drives 36% Surge AOV at 31% lower CPA with Starti.
17M+ free brand impressions.
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