Audience Targeting

Precision Beyond Traditional TV

Traditional TV wastes budgets on broad, untargeted ads. Starti delivers household-level precision, targeting viewers by behavior, intent, and life stage - even distinguishing between family members streaming on the same device.

AI Audience Segmentation

Dynamic Cohorts: Auto-group viewers like
“Weeknight Binge-Watchers” or “Luxury Travel Planners” using 100+ behavioral signals
(streaming habits, device usage, time-of-day).

Income & Lifestyle Targeting

Target affluent

households (75K–150K+) or niche segments (eco-conscious families, pet owners).

95% Accuracy:

verified via partnerships with Experian and Acxiom.

Hyper-Relevant Lookalikes

3x Higher Conversions:

We build custom audiences from your CRM data (high-LTV customers, email lists) to find similar households.

Exclusion Filters:

Automatically avoid existing customers for pure growth campaigns.

Real-Time
Purchase Intent

Serve ads

to viewers actively searching “crypto” or “swimsuits” on Amazon/Google.

2.3x Higher CTR

vs. industry benchmarks with CRM data provided.

Life Event Marketing

Target new homeowners, expecting parents, or recent grads using predictive models fueled by Moving.com, BabyRegistry.com, and public records.

Budgets That
Work Smarter

AI allocates 75%+ of spend to high-intent viewers likely to convert today, cascading leftovers to nurture future buyers.

Cross-Device Retargeting

Retarget CTV viewers on mobile or social. Example: Follow a Roku car ad with a dealership offer on their iPhone.

Dynamic Creative Optimization (DCO)

Show 1:1 personalized ads: Dog food to pet owners, minivans to large families.

Why Advertisers Choose Us?

Zero wasted impressions. Pay for converted intent, not guesswork.

vs. Traditional TV

Unique life-stage triggers, verified income tiers, and CRM-powered lookalikes. Pay for converted intent, not CPM.

vs. Competitors

Proven Results

68%

higher precision

vs. standard lookalike models.

47%

lower CPA

via AI budget allocation.

Ready to target smart?
No wasted impressions,
Pay only for results.

Reach your target Audience & KPI now

Our case studies

Our case studies