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  • Success Case Study
    • Uber Eats Drives 36%
    Surge AOV at 31% lower
    CPA with Starti.
    Published 26.03.2025
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Success
    Case Studies
    17M+
    free brand impressions.
    Uber Eats paid only for app installs and completed orders
    Partner Overview:
    Uber Eats, a global leader in food delivery, aimed to boost app installs, reengage dormant users and increase average order value (AOV) in competitive markets like the U.S., UK, and Australia. Facing ad saturation on social platforms and declining engagement, Uber Eats partnered with Starti to leverage CTV’s precision targeting and premium ad environment to drive measurable, hunger-driven conversions.
    Objectives & Goals
    New User Acquisition
    KPI >30k new app installs, with >25% first time orders.
    Re-Engage Dormant Users who hadn’t ordered in 30+ days
    KPI >20k/month
    Re-Engage Dormant Users who hadn’t ordered in 30+ days
    KPI >20k/month
    Challenges
    Ad Fatigue
    Overlap with competitors like DoorDash on digital channels eroded CTR.
    Time-Sensitive Messaging
    Capturing audiences during “hunger moments” (e.g., dinner rush).
    Creative Localization
    Tailoring ads to regional tastes (e.g., sushi in LA vs. curry in London).
    Cross-Device Tracking
    Linking CTV ad exposure to mobile app orders.
    Our Strategy
    01//
    Intent-Driven Audience Targeting

    Targeted viewers of cooking shows, food documentaries, and late-night comedy on FAST platforms like Roku and Pluto TV.

    Focused on households with:

    - High Delivery Frequency: 3+ food deliveries per month.

    - Income Brackets: $50k+ in urban/suburban areas.

    02//
    Dynamic Creative Optimization (DCO)

    Rotated 25+ ad variations featuring real-time offers:

    - Time-Sensitive Deals: “$15 Off Your First Order – Expires at 8 PM!”

    - Localized Menus: “Craving Tacos? Your Favorite Spot Delivers in 30 Min.”

    Showcase real-time, personalized meal bundles (e.g., “Family Feast Deal” or “Weekend Brunch Combo”) based on user behavior, location, and order history.

    Geo-tailored partnerships:

    - U.S.: Shake Shack bundles.

    - UK: Nando’s peri-peri deals.

    Geo-Targeting Precision:

    Deliver localized ads for regional restaurant chains and cuisine trends.

    03//
    Prime Content Placements

    Ads aired during MasterChef, NFL games, and weekend movie marathons, capturing audiences in “food discovery” mode.

    04//
    SmartReach™ AI Optimization

    AI allocated 82% of budget to top-performing dayparts (5–9 PM local time) and paused low-engagement zones (e.g., early mornings). - Retarget users who abandoned high-value carts with CTV ads showcasing their incomplete orders + discounts (e.g., “Complete Your $75 Order – Get Free Dessert!”).

    05//
    OmniTrack Attribution

    Linked CTV impressions to app orders, revealing 67% of conversions occurred on mobile within 1 hour of ad exposure.

    90 days Results
    46K
    New User Acquisition
    new app installs with 38% first time orders. (exceeding KPI of >30k new app installs, with >25% first time orders).
    10K
    Re-Engage Dormant Users
    Averaged 29K/month (exceeding KPI of >20k/month).
    +36%
    Increase Average Order Value (AOV)
    Average $31 to $42, +36% AOV (exceeding KPI of >25%).
    31%
    Lower CPA vs Uber Eats previous campaigns.
    Highlights
    ‍Drives 36% Surge AOV at 31% lower CPA with Starti.
    8.4x.
    Estimated ROAS
    17M+
    free brand exposure.
    Uber Eats paid only for app installs and completed orders.
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