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Powered by cutting-edge AI, first-party data partnerships, and granular audience insights, we tailor campaigns to your exacKuCoin, one of the world’s leading cryptocurrency exchanges, aimed to scale new user acquisitions in emerging markets (SEA, LATAM, MENA) and reactivate dormant traders in competitive markets like the US, EU. KuCoin partnered with Starti to leverage CTV’s precision and premium reach to drive performance high-intent conversions.
Published 26.03.2025
Our New
Success
Case Studies
17M+
free brand impressions.
Uber Eats paid only for app installs and completed orders
Partner Overview:
Ad Fatigue
Overlap with competitors like DoorDash on digital channels eroded CTR.
Time-Sensitive Messaging
Capturing audiences during “hunger moments” (e.g., dinner rush).
Creative Localization
Tailoring ads to regional tastes (e.g., sushi in LA vs. curry in London).
Cross-Device Tracking
Linking CTV ad exposure to mobile app orders.
Targeted viewers of cooking shows, food documentaries, and late-night comedy on FAST platforms like Roku and Pluto TV.
Focused on households with:
- High Delivery Frequency: 3+ food deliveries per month.
- Income Brackets: $50k+ in urban/suburban areas.
Rotated 25+ ad variations featuring real-time offers:
- Time-Sensitive Deals: “$15 Off Your First Order – Expires at 8 PM!”
- Localized Menus: “Craving Tacos? Your Favorite Spot Delivers in 30 Min.”
Showcase real-time, personalized meal bundles (e.g., “Family Feast Deal” or “Weekend Brunch Combo”) based on user behavior, location, and order history.
Geo-tailored partnerships:
- U.S.: Shake Shack bundles.
- UK: Nando’s peri-peri deals.
Geo-Targeting Precision:
Deliver localized ads for regional restaurant chains and cuisine trends.
Ads aired during MasterChef, NFL games, and weekend movie marathons, capturing audiences in “food discovery” mode.
AI allocated 82% of budget to top-performing dayparts (5–9 PM local time) and paused low-engagement zones (e.g., early mornings). - Retarget users who abandoned high-value carts with CTV ads showcasing their incomplete orders + discounts (e.g., “Complete Your $75 Order – Get Free Dessert!”).
Linked CTV impressions to app orders, revealing 67% of conversions occurred on mobile within 1 hour of ad exposure.
46K
New User Acquisition
new app installs with 38% first time orders. (exceeding KPI of >30k new app installs, with >25% first time orders).
10K
Re-Engage Dormant Users
Averaged 29K/month (exceeding KPI of >20k/month).
+36%
Increase Average Order Value (AOV)
Average $31 to $42, +36% AOV (exceeding KPI of >25%).
31%
Lower CPA vs Uber Eats previous campaigns.
Highlights:
8.4x.
Estimated ROAS
17M+
free brand exposure.
Uber Eats paid only for app installs and completed orders.
KuCoin gained 55K+ users at lower CAC with Starti
16M+ free brand exposure.
Klarna New User Acquisitions Campaign reached in just 41 days at lower CPI with Starti.
4.6M+ free brand impressions.
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