Terms & Conditions

Last Updated: Feb 17, 2025 

Starti Limited (“Company,” “we,” “us,” or “our”), provides access to its proprietary Connected Television Demand-Side Platform (the “Platform”) and related services (collectively, the “Services”). These Terms of Service (“Terms”) constitute a legally binding agreement between the Company and any individual or entity (“Client,” “you,” or “your”) accessing or using the Services.  

BY CLICKING “I ACCEPT,” SENDING A CONTACT FORM, REGISTERING AN ACCOUNT, OR USING THE SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE TO THESE TERMS, YOU MAY NOT ACCESS OR USE THE SERVICES.  

1. DEFINITIONS

1.1 “Ad Inventory”: Digital advertising space available for purchase on connected TV platforms.  
1.2 “Campaign”: An advertising initiative created by Client via the Platform.  
1.3 “Client Content”: Ad creatives, targeting parameters, or data uploaded by Client to the Platform.  
1.4 “Data Protection Laws”: GDPR, CCPA, and other applicable privacy regulations.  
1.5 “Force Majeure Event”: Unforeseen circumstances beyond reasonable control (e.g., natural disasters, pandemics).  
1.6 “IO”: Insertion Order, a binding agreement detailing Campaign specifics.  

2. ACCEPTANCE AND MODIFICATIONS

2.1 Agreement to Terms. These Terms govern all use of the Services, including Campaign execution, data processing, and reporting. By executing an IO or using the Platform, Client agrees to these Terms, the Privacy Policy, and any incorporated policies.  

2.2 Modifications. The Company reserves the right to amend these Terms at its sole discretion. Material changes will be communicated via email or Platform notification at least [30 days] prior to their effective date. Continued use after such notice constitutes acceptance.  

3. ACCOUNT REGISTRATION AND SECURITY

3.1 Eligibility. To use the Services, Client must:     

- Be a legal entity or individual with capacity to enter binding agreements.     
- Provide accurate business information (e.g., company name, tax ID).  

3.2 Account Security. Client is solely responsible for:     

- Maintaining confidentiality of login credentials.     
- All activities conducted under its account.  

3.3 Suspension. The Company may suspend accounts for suspected fraud, non-payment, or violations of these Terms.  

4. SERVICES AND LICENSE GRANTS 

4.1  Platform Access. Subject to compliance with these Terms, the Company grants Client a limited, revocable, non-exclusive, non-transferable license to access the Platform for internal business purposes.  

4.2 Campaign Execution. Client may:     

- Purchase Ad Inventory through real-time bidding (RTB) or direct deals.     
- Set targeting criteria (e.g., geolocation, demographics, device type).     
- Monitor Campaign performance via the Platform’s analytics dashboard.  

4.3 Third-Party Integrations. The Platform may interface with third-party ad exchanges, data providers, or measurement tools. The Company disclaims liability for third-party acts or omissions.  

5. CLIENT OBLIGATIONS AND RESTRICTIONS

5.1 Prohibited Uses. Client shall not:     
- Use the Services for unlawful purposes (e.g., phishing, malware distribution).     
- Engage in ad fraud (e.g., click spamming, impression laundering).     
- Reverse engineer, decompile, or create derivative works of the Platform.  

5.2 Content Compliance. Client warrants that all Client Content:     

- Does not infringe third-party rights (e.g., copyrights, trademarks).     
- Complies with the IAB Standard Ad Unit Guidelines and FTC advertising rules.     
- Excludes Sensitive Data (e.g., health information, Social Security Numbers).  

6. FEES, PAYMENT, AND TAXES  

6.1 Fees. Fees are calculated based on:     
- Agreed CPM/CPC rates in executed IOs.     
- Self-service Campaign budgets for non-contract Clients.  

6.2 Invoicing. Invoices are issued monthly. Payment is due within 30 days of receipt. Late payments accrue interest at 1.5% per month.  
6.3 Taxes. Client is responsible for all sales, VAT, or withholding taxes unless a valid exemption certificate is provided. 

7. DATA PROCESSING AND OWNERSHIP

7.1 Data Ownership.     
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- Client Data: Client retains ownership of data provided to the Platform.     
- Aggregated Data: The Company owns anonymized, aggregated data derived from Services usage.  

7.2 Data Compliance. Client represents and warrants that:     
- All data is collected and shared in compliance with Data Protection Laws.     
- Necessary consents have been obtained for cross-device tracking or profiling.  

8. INTELLECTUAL PROPERTY

8.1 Company IP. The Platform, algorithms, and all pre-existing IP remain the Company’s exclusive property.  
8.2 Client IP License. Client grants the Company a non-exclusive, royalty-free license to use Client Content for Service delivery.  
8.3 Feedback. All feedback, suggestions, or ideas submitted by Client become the Company’s sole property.  

9. DISCLAIMERS AND LIMITATIONS OF LIABILITY  

9.1 No Warranties.
THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” THE COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.  

9.2 Limitation of Liability. IN NO EVENT SHALL THE COMPANY BE LIABLE FOR:     - INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES.     - LOSSES EXCEEDING THE FEES PAID BY CLIENT IN THE [12 MONTHS] PRECEDING THE CLAIM.  

10. TERMINATION  

10.1 Termination for Cause. Either party may terminate these Terms for material breach upon 30 days written notice if uncured.  
10.2 Effect of Termination. Upon termination:     

- Client’s access to the Platform ceases immediately.     
- Outstanding fees become due within 15 days.     
- The Company may retain Campaign data for 90 days post-termination.  

11. GOVERNING LAW AND DISPUTE RESOLUTION

11.1 Governing Law. These Terms are governed by the laws of Hong Kong, excluding conflicts of law principles.  
11.2 Dispute Resolution.     
- Negotiation: Parties shall attempt to resolve disputes amicably within 30 days.     
- Arbitration: Unresolved disputes shall be settled by binding arbitration under HKIAC rules.     
- Venue: Arbitration shall occur in Hong Kong, in the English language.  

12. MISCELLANEOUS 

12.1 Force Majeure. Neither party is liable for delays caused by Force Majeure Events.  
12.2 Assignment. Client may not assign these Terms without the Company’s prior written consent.  
12.3 Waiver. No waiver of any breach is effective unless in writing.  
12.4 Severability. If any provision is deemed unenforceable, the remainder remains valid.  
12.5 Entire Agreement. These Terms, IOs, and incorporated policies constitute the entire agreement. 

13. CONTACT INFORMATION 

For notices or inquiries:  Starti LimitedUnit 225-22, 2/F Mega Cube 8
Wang Kwong Rd Kln BayHong Kong 
Email: contact@starti.tv
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Phone: +1 778 266 3600 
Phone: +86 159 2997 2924
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ANNEX A: ACCEPTABLE USE POLICY  
- Prohibited content: Hate speech, illegal substances, counterfeit goods.  
- Restricted targeting: Minors, sensitive health conditions.  
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