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Powered by cutting-edge AI, first-party data partnerships, and granular audience insights, we tailor campaigns to your exacKuCoin, one of the world’s leading cryptocurrency exchanges, aimed to scale new user acquisitions in emerging markets (SEA, LATAM, MENA) and reactivate dormant traders in competitive markets like the US, EU. KuCoin partnered with Starti to leverage CTV’s precision and premium reach to drive performance high-intent conversions.
Published 30.03.2025
Our New
Success
Case Studies
19M+
free brand exposure.
(app installs + first deposits).
Partner Overview:
New Customer Acquisition in US/EU with high purchase intent.
KPI >15K new users with >25% successful purchases.
New Customer Acquisition in emerging markets (LATAM, MENA) with high purchase intent.
KPI: > 30K high-LTV users with >25% successful purchases.
Re-Engage Lapsed Buyers:
Reactivate dormant users who hadn’t purchased in 4+ months. KPI: >10K.
Boost Average Order Value (AOV):
Promote bundle deals and premium collections to increase basket size. KPI: AOV >+30%.
1. Stagnant Growth in Mature Markets:
US user acquisition costs surged 40% YoY as competitors like Temu flooded CTV/OTT channels.
2. Low Engagement in Emerging Markets:
Brazil/MENA audiences showed high cart abandonment (65%).
3. Dormant User:
8M+ users inactive for 4+ months, with generic email/SMS campaigns achieving <3% reactivation.
4. Ad Fatigue:
Overlap with competitors on TikTok/Instagram eroded click-through rates.
5. Audience Precision:
Reaching trend-conscious shoppers likely to convert, not just browse.
New Users
- Leveraged first-party data to target viewers of fashion hauls, award shows, and Gen Z-focused series on FAST platforms like Roku and Tubi.
- AI Cohorts: Built “Trend-Hungry Gen Z” (18–24) and “Value-Driven Millennials” (25–35) segments using CTV Signals: Viewership of Love Island, Selling Sunset, and fashion TikTok compilations on FAST channels.
- Purchase Intent: Mobile searches for “trending OOTD,” “festival outfits,” and competitor app usage (ASOS, Zara).
- Starti’s AI analyzed SHEIN’s top 10% spenders (avg. $200/month) to find “hidden twins” in LATAM/MENA, boosting conversion efficiency by 52%.
- Focused on households with $65k+ income and frequent online apparel purchases.
Reactivation
Identified 1.8M inactive users (4+ months) and served CTV ads with:
- Personalized Offers: “We Miss You! 30% Off Your Favorite Category” (e.g., swimwear for past beachwear buyers).
- Scarcity Triggers: “Back-in-Stock Alerts” for items left in carts.
1:1 Personalization:
Auto-generated 15,000+ CTV ad variants weekly, including:
Brazil:
Portuguese voiceovers for carnival sequin dresses + real-time pricing in BRL.
MENA:
Modest wear collections promoted during Ramadan with Arabic subtitles.
After CTV exposure, users received mobile push notifications with abandoned cart reminders + location-based offers for nearby pop-up stores.
Geo-tailored messaging:
US: “3-Hour Flash Sale – 5 Pieces Under $50!” EU: “Free Shipping Over €75!”
Interactive Ads:
QR codes for app downloads + voice CTAs (“Say ‘Shop Now’ to unlock 20% off”).
Ads aired during Euphoria, Coachella live streams, and Paris Fashion Week coverage, capturing audiences in “discovery mode.”
Contextual Alignment:
Ads ran only alongside lifestyle/reality TV content (e.g., Next in Fashion), avoiding controversial topics.
AI shifted 70% of budget to top-performing channels (reality TV, influencer collaborations) and paused underperforming creatives in <24 hours.
Tracked CTV-to-mobile conversions, revealing 68% of purchases occurred on SHEIN’s app within 12 hours of ad exposure.
IAS-Certified Viewability:
Blocked 99.9% of invalid traffic, ensuring every impression reached real viewers.
19K+
New Customer Acquisition in US/EU
with 32% purchases (exceeding goal of >15K new users with >25% successful purchases).
41K+
New Customer Acquisition in US/EU
with 32% purchases (exceeding goal of >15K new users with >25% successful purchases).
22K+
Re-engage dormant users
exceeding goal of >10K
+39%
Boost Average Order Value (AOV)
$58 to $81
exceeding goal of +30%
26%
Lower CPA
Reduced New User First Time Purchase CPA
Highlights:
14.7x
Estimated ROAS
19M+
free brand exposure.
(app installs + first deposits).
KuCoin gained 55K+ users at lower CAC with Starti
16M+ free brand exposure.
Uber Eats Drives 36% Surge AOV at 31% lower CPA with Starti.
17M+ free brand impressions.
Reach your target Audience & KPI now
