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  • Success Case Study
    • Bet365 surge with
    40K+ FTD at lower
    CPA with Starti
    Published 19.05.2025
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Success
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    8.9M+
    free brand exposure.
    (app installs + first deposits).
    Partner Overview:
    Bet365, a global leader in online sports betting, sought to amplify user acquisitions and reactivate lapsed customers. With a focus on measurable ROI, they partnered with Starti to deploy CTV campaigns targeting high-intent audiences.
    Objectives & Goals
    New FTD User Acquisition:
    Attract FTD users.
    Re-Engage Dormant Users:
    Reactivate inactive users.
    Bet365’s Challenges
    1. Audience Precision:
    Cutting through a saturated market to reach sports bettors with high purchase intent.
    2. Regulatory Compliance:
    Navigating strict gambling ad regulations across regions
    3. Creative Fatigue:
    Delivering dynamic, relevant ads to retain viewer attention.
    Starti Strategy
    01//
    Hyper-Targeted Audience Segmentation

    - Utilized first-party data and intent signals to target sports fans watching live games, sports news, and documentaries on FAST platforms like Roku and Pluto TV.

    - Excluded underage viewers and regions with gambling restrictions.

    02//
    Dynamic Creative Optimization (DCO)

    - Personalized ad creatives by sport (e.g., soccer-focused ads during Premier League matches), region, and user behavior.

    - A/B tested call-to-actions like “Get a 100% Deposit Match” vs. “Risk-Free $50 Bet.”

    03//
    SmartReach™ AI Optimization

    - AI allocated 78% of budget to top-performing channels (live sports, prime-time news) and paused underperforming placements in real time.

    04//
    OmniTrack Attribution

    - Tracked CTV-to-mobile conversions via device graph technology, confirming 63% of new users converted on mobile within 24 hours of ad exposure.

    05//
    Premium Inventory & Compliance

    - Ads served exclusively on whitelisted channels during live sports and trending series, avoiding user-generated content.

    90 days Results
    ↑23K+
    New FTD Users acquired against a 15K+ target
    exceeding goal by 42%.
    16K+
    Reactivation Rate
    16K+ dormant users placed deposits after CTV ad exposure.
    31%
    Lower CPA
    Reduced FTD CPA by leveraging on AI optimization.
    Highlights:
    BET365
    Paid only for conversions
    8.9M+
    free brand exposure.
    (app installs + first deposits).
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