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Powered by cutting-edge AI, first-party data partnerships, and granular audience insights, we tailor campaigns to your exacKuCoin, one of the world’s leading cryptocurrency exchanges, aimed to scale new user acquisitions in emerging markets (SEA, LATAM, MENA) and reactivate dormant traders in competitive markets like the US, EU. KuCoin partnered with Starti to leverage CTV’s precision and premium reach to drive performance high-intent conversions.
Published 19.05.2025
Our New
Success
Case Studies
8.9M+
free brand exposure.
(app installs + first deposits).
Partner Overview:
- Utilized first-party data and intent signals to target sports fans watching live games, sports news, and documentaries on FAST platforms like Roku and Pluto TV.
- Excluded underage viewers and regions with gambling restrictions.
- Personalized ad creatives by sport (e.g., soccer-focused ads during Premier League matches), region, and user behavior.
- A/B tested call-to-actions like “Get a 100% Deposit Match” vs. “Risk-Free $50 Bet.”
- AI allocated 78% of budget to top-performing channels (live sports, prime-time news) and paused underperforming placements in real time.
- Tracked CTV-to-mobile conversions via device graph technology, confirming 63% of new users converted on mobile within 24 hours of ad exposure.
- Ads served exclusively on whitelisted channels during live sports and trending series, avoiding user-generated content.
↑23K+
New FTD Users acquired against a 15K+ target
exceeding goal by 53%.
16K+
Reactivation Rate
16K+ dormant users placed deposits after CTV ad exposure.
31%
Lower CPA
Reduced FTD CPA by leveraging on AI optimization.
Highlights:
8.9M+
free brand exposure.
(app installs + first deposits).
KuCoin gained 55K+ users at lower CAC with Starti
16M+ free brand exposure.
Uber Eats Drives 36% Surge AOV at 31% lower CPA with Starti.
17M+ free brand impressions.
Reach your target Audience & KPI now
