What is CTV

AI-Powered Cohorts:

CTV devices (smart TVs, Roku, Fire Stick) dominate U.S. households, offering access to engaged viewers actively seeking content they love. FAST (Free Ad-Supported TV) platforms, in particular, combine the scale of linear TV with the precision of digital, ensuring ads appear in premium, brand-safe environments.

Hyper-Personalized Campaigns

Advanced segmentation allows advertisers to target audiences by demographics, interests, and real-time intent signals. For example, our DSP’s Audience IQ HyperTargeting leverages 2,000+ dynamic audience models to outperform traditional lookalike audiences by 68% in precision, ensuring ads resonate with high-intent users.

Data-Driven Optimization

CTV provides anonymized, privacy-compliant data linking ad exposure to in-app actions. Our OmniTrack Measurement tool quantifies 91%+ of true conversion paths (vs. the industry average of 65%), enabling precise attribution from CTV views to mobile app downloads.

Cost-Effective Flexibility

Unlike linear TV’s steep costs, CTV offers programmatic buying suited to all budgets. Our DSP’s Performance Cast AI predicts high-ROAS inventory windows, slashing customer acquisition costs by up to 52% through CPM valley locking.

Leverage Programmatic Precision

Automate ad buys via our DSP to secure premium FAST inventory (e.g., Tubi, Pluto TV, Samsung TV+) during prime viewing hours (18:00–23:00). Our Prime Content feature ensures ads align with trending series, live sports, and movies, achieving a 94% video completion rate (vs. 69% for social video).

Dynamic Creative Optimization (DCO)

Tailor ads in real-time based on geolinguistics, audience segments, and contextual cues. Campaigns using DCO see 33% higher CTRs and 96% video completion rates, driving measurable engagement.

Build Lookalike Audiences

Use post-campaign data to refine targeting. Our AI analyzes 160B+ historical bid records to identify high-value users, boosting ROAS by 39% compared to traditional DSP benchmarks.

Cross-Device Retargeting

Convert CTV viewers into app users with QR codes or promo URLs. Our studies show retargeted audiences deliver 2.3x higher CTRs and 41% lower CAC for e-commerce brands.

Ensure Transparency & Compliance

With MMP-certified 100% viewability and IAS-verified <0.5% invalid traffic, our DSP guarantees premium placements. Advertisers pay only for CPA, with non-converting views as free brand exposure.